Sabrina Carro

content & branding strategist and creative director

about me.

Hi, I'm Sabrina, a designer and artist who fell in love with social media marketing through @mydearestsabi, a digital journal focused on self-love. As my platform grew on TikTok, Instagram, and YouTube, I immersed myself in social media, perfecting my content and digital strategies.


I have since used this experience to launch a masterclass, offer consultations, and work as a creative director and brand strategist, helping others excel in the digital world. Now, I'm eager to join a talented team, bringing expertise in brand development, SEO, community management, content creation, and creative direction to drive digital success.

social media

social media

As a social media strategist and content creator, I have experience in all aspects of content creation, from developing strategic plans tailored to platforms like TikTok, Instagram, and YouTube, to recording, editing, and posting content, as well as strategic copywriting, SEO optimization, and community management.

social media

Community Management

Having a strong community is crucial for companies because it helps them enhance their visibility, improve their reputation, and cultivate customer loyalty.


Besides creating high-quality content, building a strong relationship with my audience has been a top priority.

I have a very loyal and active community of almost 200k followers accross platforms. I have an engagement rate of around 25% both on TikTok and Instagram.

social media

Community Management

This is how I did it:

Reply

Since day one, I have made the effort to answer as many comments and DMs as possible. I try to always be present for my community - This shows that I am present and willing to help and connect.

Consistency

Being consistent with my editing style, the topics I discuss, the environment I create content in, and the language I use have made my brand familiar to my audience.

Listen

I’m open to feedback and I let my audience know. I ask what they want to see, and what their questions are and I always take them into consideration. This makes them feel like they are part of my process.

Transparency

Especially when talking about self love and personal growth, being vulnerable and transparent with my own journey has made me a relatable, trustworthy person.

social media

Market Research & Examples

For my brand, I talk a lot about self-love and self-improvement. When I started, I was making content that had little to no impact because I was focusing on what I wanted to show and not on what my ideal audience needs.


This led me to conduct market research to find out more about the frustrations, struggles, dreams, and desires of my target audience and start creating meaningful content around those topics.

social media

Market Research & Examples

“Social media is not real - things about me that are not so glamorous”

I love making this type of art, but there was nothing impactful or insightful about this post - no reach and no return for me and my brand

Focused on the frustrations and struggles of people who compare themselves to others on social media. Established myself as a genuine person and create a bigger impact and connection with my audience.

social media

Content creation examples

“Finding jeans without crying”


A funny series where I focus on the struggle of many women when shopping for jeans that fit our bodies. It aligns with my target audience’s struggles.

Creative Director

Creative Director

Islas

Islas is a media company focused on elevating Latin culture in Montreal.


I joined the team to help with the rebranding of the company. Previously, Islas focused solely on the Cuban market, so their visual identity looked vintage, and they did not have a branding strategy.


My job was to develop a brand strategy to help them reach their target audience and sell their services. I was involved in every step - market research, the development of the brand values, communication style, and the updated visual identity.

Creative Director

Islas - Examples of the brand development

Slogan Development

The slogan "Elevating Latin Culture, from Local to Global" effectively conveys the brand's commitment to promoting and amplifying Latin culture on a global scale while acknowledging its roots at the local level.

Communication strategy

Friendly and inclusive, using an informal tone that reflects Latin culture's personality. It incorporates cultural references to highlight the richness and diversity of Latin culture, such as quotes from famous Latin artists or popular songs.

Creative Director

Islas - Examples of the brand development

Brand and values:

Islas brand values include connection, diversity, creativity, passion, power, and resilience. We foster bonds among artists, creatives, and fans of Latin culture, celebrating its variety and richness. We nurture innovation and originality, conveying the energy and joy of Latin culture while embodying resilience and the ability to bounce back from challenges.

Visual identity

Visual identity - Website development

Social Media Strategist & Creative Director

Social Media Strategist

IDS Music Marketing

I joined IDS to help with their social media strategy and content creation. This is what I did:


  • Strategy: market research and development of their main topics and scope; Educational and entertaining targeting young artists trying to get themselves into the music industry.


  • Coaching: I coached the owner on how to create a script for a video, how to make a video engaging, and how to fluently talk to the camera and mention all the relevant information.


  • Content creation for IG: I created some Instagram carrousels and gave them a template that aligns with their visual identity.

Creative Director

IDS Music Marketing

As a creative director, I worked with clients and coached them with their personal brand and style including their visual identity, and their communication, fashion, and content style.


I came up with some of the concepts for photoshoots and video clips and I was present during the whole process directing the shoots.

Example: DaInk

Creative Director

IDS Music Marketing

DaInk approached IDS without a clear branding or style. My role was to assist him in developing his brand to ensure that everything appeared cohesive and accurately reflected him as an artist.


After several meetings with the artist, we chose to maintain his existing urban style while elevating and refining it. This involved creating higher-quality photos and content, and applying this style to his live presentations and videoclips.

Results

Let’s talk

I’m excited to hear from you and discuss how my experience could be a great asset to your team!


(514) 999-3096


bysabrinacarro@gmail.com